Most Common Benefits to handshake Clients
- Better/clearer/more organized picture of their consumer market potential and how to go after it.
- Lower cost per customer acquired and improvement of other measures.
- Increased sales levels with no budget increases or in spite of budget decreases.
- Improved performance of existing sales channels while opening up new channel opportunities.
- A wealth of practical strategies and tools that everyone on the team used to improve results from all types of efforts.
- Vastly improved breadth and depth of strategic inputs and decision support tools for senior executives and their boards.
- Significant upgrades to meeting materials/decks with respect to presentation strategy, quality of content, credibility, impact and higher close rates.
- Refreshable/reusable data resources that integrate with client's existing IT systems.
- The ability to expand into all kinds unchartered waters successfully:
- E.g., new types of tactics; local market efforts; multicultural programs; segmented direct marketing versus one size fits all; ability to implement online behavioral targeting on a larger scale; migrate to new channel or revenue models; rebrand in a way that captures market share; reliably forecast future sales levels; improve competitive marketing capabilities, et cetera...
What you can do with handshake
Below are some of the types of objectives clients come to us for help with:
Build consensus and support [more...]
- Provide a common resource that all marketing departments, agencies, and disciplines can use to improve sales performance from their individual/collective efforts
- Present senior management or board of directors with a thorough strategy backed with facts and solutions
- Bring all the marketing disciplines together under one framework/task/timeline/implementation plan
- Have a base of metrics that will provide both the quantitative and qualitative data in support of all types of strategy, creative, media, and other decisions
Make a new venture successful [more...]
- Determine whether a new venture idea or acquisition is viable and can be successful
- Ensure the success and forecasted performance of a new venture launch
- Find and get revenues from the "low hanging fruit" opportunities to build an immediate base of customers and get momentum going
Build/strengthen your brand [more...]
- Identify brand positioning and messages that will resonate with targets and cut through competitive clutter
- Identify brand extensions that will make sense and will generate ancillary revenues
Capitalize on untapped sales opportunities and execute marketing campaigns [more...]
- Tap brand-specific and untapped diversity sales opportunities (Hispanic, African American, Asian, other) in a way that is in sync with your operational capabilities
- Collect and successfully remarket the highest possible number of unsold leads
- Develop alternative marketing and sales channels that will actually deliver high sales volumes and excellent cost efficiencies
- Realize incremental results/excellent ROI from national/local heavy-up campaigns
- "Crack the code" on behavioral/contextual targeting efforts across all forms of internet marketing
Optimize and measure performance and improve existing resources [more...]
- Measure and optimize performance of all targets, tactics, channels, markets, creative, offers--and in combination thereof. Capitalize upon or roll out what's working; fix what's not.
- Improve the conversion performance of all sales channels
- Improve the response rates/sales performance from all types of creative/media executions
- Improve existing (ad, partner, sponsor, or distribution) sales presentations (or create new ones) that weave a compelling sales story together with the factual proof points needed to seal the deal
- Transform existing customer and lead database files into a marketing database that can simultaneously support: target development/refinement, segmented list pulls, CRM, lead remarketing, measurement, optimization, and strategic reports
See our case studies/examples page or read client testimonials...