handshake's Consumer Retail & Services Industry Experience

Experience: Apparel, Home and Personal Electronics, Home Goods and Furniture, Health, High Speed Internet, Financial Services and Insurance, Interactive Media, Online Subscriptions/Memberships, Publishing, Real Estate, Telecommunications

Specialties:

• Brand/service target development and profiles
• Brand positioning/messaging relative to competitor actualities and target profiles
• Business and marketing plans and forecasts
• Growth opportunity sizing and growth strategies across all viable sales channels
• Strategies, tools, resources, and support to:
  • Increase sales performance from existing channels
  • Lower acquisition expense while increasing sales levels
  • Establish new business and/or expand distribution
• Targeted/segmented campaigns support (media, direct to home, behavioral internet applications)
• Results measurement and performance optimization deliverables

Results:

• Significantly lowereed cost per customer or subscriber acquisition cost
• Sales levels increased to the extent that acquisition cost savings were reinvested in marketing efforts

Consumer Retail/Services Industry Case Studies

Case Study #1: Increased sales volumes

Situation: High definition consumer electronics prodct had a $1,000 price point entry and $100+ monthly service subscription cost. Client spent $1,300 on average to acquire new customers.

• Solution & Results: Through handshake's behavioral targeting and segmented efforts, this cost was brought down by almost 4 times: $340 cost per order; thus, higher sales volumes realized,

Case Study #2: Increased order rates by 425%

Situation: National providers of high speed internet and digital services averaged 0.4% order rate from their campaigns. Messages/offers were not segmented, and their consumer targets were national rather than local.

• Solution & Results: Using the same pool of database records, but with handshake's behavioral targeting and segmented direct marketing campaigns, the average order rate increased to 2.1%.

Case Study #3: Lower cost per customer and Increased sales opportunity volumes

Situation: A mortage lender client averaged $700+ cost per loan and could not bring the level lower despite multiple methods tried.

• Solution & Results: Through handshake's behavioral targeting and segmented direct marketing campaigns, the mortage lender achieved $350-400 cost per funded loan. In addition, behavioral target efforts reduced spending waste by 60% while it increased sales opportunity volumes by 45%.

See the case studies menu below for examples for other industries, our clients list for companies that have achieved similar results with handshake, or contact us at 516-625-5500 to get started.