handshake's Entertainment Industry Experience

Experience: Arts & entertainment, broadcast, broadband, cable, digital, interactive, music, motion picture, sports, venues, wireless content delivery

Specialties:

• Brand/content targets development and profiles
• Brand position and message strategy based on competitive actualities/target profiles
• Marketing plans/forecasts
• Sizing, sales/segmentation/campaign strategies, applications, campaign execution, presentation resources, and support for:
  • Audience growth
  • B2B channel expansion
  • Core Revenue growth from advertising, sponsorship, tickets and season sales, donations, memberships, other products/services
• Campaign results measurement and optimization

Results:

• Significant improvement of overall marketing and customer acquisition efficiencies
• Higher/faster close rates of B2B channel accounts

Entertainment Industry Case Studies

Case Study #1: Media and marketing strategies and target validation

Situation: Successful casino on the West Coast sought to improve overall visitor results from media and direct marketing expenditures and identify how to spend in a way to be most competitive

• Solution: handshake's behavioral marketing strategy first entailed understand their consumer targets, how they broke down, and how best to go after them. The second step was to put this understanding of the "Key" targets into action at all levels: creative, advertising, guest services, VIP program managers, database, and direct marketing. The third step was to validate that the target was valid via a direct mail campaign that targeted both general market and Hispanic targets (mail quantity: 131,000).
• Results:
  • 2,592 new customers -- 663 (or 26%) over goal
  • Other validations included significant year over year increases in customer traffic and betting revenues

See the case studies menu below for examples for other industries, our clients list for companies that have achieved similar results with handshake, or contact us at 516-625-5500 to get started.