» behaviorally-based, custom marketing and business development solutions
Our success comes entirely from your success
Our purpose is not to sell our products (or other people's products) to you... Our entire focus, the driver behind all we do, is to help you sell yours.
View our: company background / relationship policies / solutions case studies
Blending information assets to find the best solutions
Our proprietary behavioral targeting and resource integration methods enable us to identify the most effective strategies for you based on real knowledge of your target customer, market/business environment, and brand strengths and issues.
Bridging strategic vision and practical implementation
Besides offering unparalleled flexibility, our "one source" solution offers clients the ability to actually apply information in a way that solves specific problems and meets specific goals, whether it's increasing email marketing response or gaining distribution for a new product/service.
Eyes on the prize
Our solutions are specifically built around your needs and goals to ensure success. In fact, over the last 15 years and 500+ measured campaigns, we've helped clients achieve an average 80% lift over their original sales goals/expectations and significantly lower "cost per" results compared to other approaches.
Improving Efficiencies/ROI
Our goal is to help clients improve performance for every dollar invested, and sustain that success over the long term.
Clients & Partners
Client Quotes
handshake's Business Development Experience
Experience: Advertising, Cable/Other digital content distribution types, Events, Internet, Licensing, New Technologies, Packaged Goods, Partnership, Publishing, Real Estate, Retail
Specialties:
- Consumer target definitions for use with many types of business development opportunities
- Competitive category analysis for use with B2B "sales positioning" strategies
- B2B development includes: opportunities sizing, positioning, strategies, development resources, tools, presentations and support for any product or service in which the consumer is the ultimate end user within the category
- Business development deliverables, audience examples:
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- Advertising planners/buyers
- Chain store buyers
- Distributors
- Franchisees/licensees
- Chief marketing officers
- Board of Directors
- Venture Capital firms
- Real estate lease decision makers
Results:
- Over 300 presentation efforts since 1994 resulted in successful meeting outcomes - 98% of the time.
- Significantly improved "speed to market" and ability to achieve business opportunities, grow trade revenues.
Business Development Case Studies
Case studies coming soon. Please stay tuned.
See the case studies menu below for examples for other industries, our clients list for companies that have achieved similar results with handshake, or contact us at 516-625-5500 to get started.
To learn more about handshake Marketing's behavioral targeting, or "Key" targeting, solutions and integrated marketing and business development services, please contact us: Phone: 516-625-5500 | Fax: 516-625-5508 | Other Contact Info/Email
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