» behaviorally-based, custom marketing and business development solutions
Our success comes entirely from your success
Our purpose is not to sell our products (or other people's products) to you... Our entire focus, the driver behind all we do, is to help you sell yours.
View our: company background / relationship policies / solutions case studies
Blending information assets to find the best solutions
Our proprietary behavioral targeting and resource integration methods enable us to identify the most effective strategies for you based on real knowledge of your target customer, market/business environment, and brand strengths and issues.
Bridging strategic vision and practical implementation
Besides offering unparalleled flexibility, our "one source" solution offers clients the ability to actually apply information in a way that solves specific problems and meets specific goals, whether it's increasing email marketing response or gaining distribution for a new product/service.
Eyes on the prize
Our solutions are specifically built around your needs and goals to ensure success. In fact, over the last 15 years and 500+ measured campaigns, we've helped clients achieve an average 80% lift over their original sales goals/expectations and significantly lower "cost per" results compared to other approaches.
Improving Efficiencies/ROI
Our goal is to help clients improve performance for every dollar invested, and sustain that success over the long term.
Clients & Partners
Client Quotes
"What impressed me the most about handshake was how involved and how much the priciples truly cared about our business. handshake was always there for us with a level of commitment and passion that you rarely see. They're truly a great partner." ~ Todd Engels, Vice President of Advertising more testimonials...
Example Results from Our Case Studies
- Automotive:
- A big four automotive dealer registered a +59% sales increase from "Key" targets in their direct mail campaign and a 237% return on investment.
- more...
- Capital:
- Pilot project provided a VC firm with unbiased marketing strategies and sales plans evaluations, avoiding losses that would have otherwise resulted.
- more...
- Consumer Retail/Services:
- A furniture retailer increased average revenue per order by 47% with "Key" targets vs. the average household over multiple efforts within one year.
- A financial company significantly lowered its cost per application by over 55%.
- A casino client applied "Key" marketing across all of its departments and marketing activities, which resulted in significantly higher response from efforts, including a "Key" direct mail campaign that performed 23% over goal.
- In a turnaround effort, a struggling high definition content delivery service increased its DM sales rate by over 4 times the prior campaign.
- more...
- Entertainment:
- A concert venue raised its overall ticket revenue by 150%, with a 75% increase in number of tickets sold by mail. Ticket sales net profit rose 204% and cost per mailed transactions decreased by 44%.
- A digital cable company recorded over 30 customer acquisition campaigns that outperformed the industry order rate average, without exception and by as much as 7.5 times the average.
- more...
- Social/Cause:
- Donations were increased by more than 75% for a non-profit organization using handshake-recommended segmented appeals.
- more...
- Business Development:
- Over 300 presentation efforts have resulted in an overwhelming majority of successful meeting outcomes.
- more...
All industries: Range of 60-80% sales improvement over previous (non-handshake) efforts
Best results were experienced by companies that applied "Key" marketing applications across all active tactics and channels (market selection, creative, media, inbound scripts, offers, direct mail, etc.).
See additional industry-specific case studies: Automotive, Capital, Entertainment, Consumer Retail/Services, Social/Cause, Business Development
To learn more about handshake Marketing's behavioral targeting, or "Key" targeting, solutions and integrated marketing and business development services, please contact us: Phone: 516-625-5500 | Fax: 516-625-5508 | Other Contact Info/Email
Copyright © 2010 handshake Marketing | Privacy Policy | Home