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“In the agency world, I’ve found that there are two kinds of agencies:  The kind who will tell you what you want to hear, and hope like hell they can deliver later on and the kind who will tell you what you ‘need’ to hear, knowing full well they can deliver.  handshake falls into the latter.   I wholeheartedly recommend handshake to any marketer who is serious minded about their budgets, goals and results.” ~ Jeffrey Yapp, Executive Vice President  more testimonials...

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Representative Results

  1. A digital cable company recorded over 30 customer acquisition campaigns that outperformed the industry order rate average, without exception and by as much as 7.5 times the average.
  2. A big four automotive dealer registered a +59% sales increase from "Key" targets in their direct mail campaign and a 237% return on investment.
  3. A concert venue raised its overall ticket revenue by 150%, with a 75% increase in number of tickets sold by mail. Ticket sales net profit rose 204% and cost per mailed transactions decreased by 44%.
  4. A furniture retailer increased average revenue per order by 47% with "Key" targets vs. the average household over multiple efforts within one year.
  5. A financial company significantly lowered its cost per application by over 55%.
  6. A casino client applied "Key" marketing across all of its departments and marketing activities, which resulted in significantly higher response from efforts, including a "Key" direct mail campaign that performed 23% over goal.
  7. In a turnaround effort, a struggling high definition content delivery service increased its DM sales rate by over 4 times the prior campaign.

Best results were experienced by companies that applied "Key" marketing applications across all active tactics and channels (market selection, creative, media, inbound scripts, offers, direct mail, etc.).

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