target profiles reveal how to reach the behavioral targets

Once the behavioral target is created, it can be profiled across demographics, psychographics, attitudes, opinions, personality traits, products, services, brands, online and off-line media, and much more (over 10,000 brands and categories covered Such as:

• Demographics (e.g., age, gender, marital status, presence of children, own/rent, race and ethnicity, education level, occupation, employment status, household income)
• Multicultural/Language (e.g., language spoken most/second at home, country of origin)
• Advertising, Purchasing & Retail Psychographics (how often notice ads, ad negativity, direct response behaviors, shopping enjoyment, brand loyalty, impulsive shopping)
• Health, Lifestyles, Activities, Hobbies, Sports, Affinity Interests (e.g., memberships they belong to, food habits, attitudes/opinions about healthcare, activities they participated in recently, sports they play or watch, attitudes/opinions about technology)
• Events & Venues (e.g., types of concerts attended, types of attractions visited)
• Entertainment & Media (e.g., channels and shows they watched in the last week, titles of magazines they read, newspaper sections they read first)
• Online (type of Internet access/provider, how often and how long they go online, activities they use the Internet for, online advertising preferences, sites they've visited recently)
• Products & Services (for all types of consumer categories and brand propensities, including electronics, financial services, etc.) & Retail (e.g., stores they've shopped recently--all types of retail establishments, amount spent on various products/services)
• Travel (domestic/foreign travel preferences, number of nights stayed, recently used hotels, airlines, car rentals)
• Direct Response (amount spent on direct response, types of offers responded to, incentives they've recently used)

This information is packaged by handshake into applications that will enhance the sales performance of: creative, message, offer, media, web, retail, and other disciplines. Learn more about handshake's behavioral targeting "Key" applications...