Measurement tools to accurately evaluate performance

Our results management services/products help you identify what worked and what didn't, and the reasons why. These services and products include:

• detailing of the highest value consumer segments
• ROI and other financial performance analysis
• measurement of both online and offline campaign results
• identification of the best- and worst-performing tactics and channels

Because the "Key" behavioral target can be linked to all types of resources (including internal reports, web analytics, and call center data), we are able to provide the detailed, concrete facts that support your campaign strategy and spending decisions...no matter what combination of tactics, channels, partners, etc. used.

This leads to valuable understanding of your effort's performance and also guidance for next-effort results optimization.

Campaign performance optimization

The metrics/learning that result from campaigns are only valuable if they can lead to improvement of the next effort’s performance.

handshake can help you improve performance of specific variables, which are proven to impact the cost of customer acquisition or other types of response objectives.

Based on over 500 efforts, the average reduction in cost per acquisition or responder for handshake-supported campaigns has been 48%. When this approach has been applied consistently, the result has been sustained efficiencies with ever increasing response/sales volumes.