“handshake is unparalleled in their passion to put your brand’s target or prospective target under the microscope. From the upfront preparation (knowing what to ask) to the diligence in evaluating the profiled information, it all culminates into actionable marketing plans that drive results.” ~ Philip Armstrong, Chief Marketing Officer more testimonials...
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Quantify behavioral targets by markets and demo cuts
Once a brand's behavioral target ("Key" target) is defined, it can be quantified (to the household level) for any U.S. market as follows:
- Block, census tract, zip code, county (example below is U.S. by county), state, DMA and custom market definitions such as wireless signal areas or system footprints.
- Demographics, ethnicities, language, psychographics, lifestyles, purchases, mail/email lists, media preferences, and many others.
- These can all be overlaid with sales, distribution, operations, media plans and any kind of report that can be geo-coded.
Market analysis deliverables can help you determine local market prioritization, mass versus direct marketing spending per market, what levels to spend in different markets, and opportunities and challenges presented in different markets.
Besides determining where and how many of the "Key" households there are, we can also link these same target definitions to all types of traditional resources so we can most effectively reach in all ways. Learn more about handshake's "Key" applications...
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To learn more about handshake Marketing's "Key" behavioral targeting applications and integrated marketing services, please contact us: Phone: 516-767-9394 | Fax: 516-767-0359 | email