Go home Site Map Contact Us

"As a cable marketer, I want campaign efforts that begin with and deliver our budget goals. I also want everyone on our team, including agency partners, to have the critical insights needed to grow our business. handshake has demonstrated the ability to deliver this most valuable service." ~ Stewart Butler, Marketing Director  more testimonials...

Clients & Partners
click logo for full list
client logos

Help you go after behavioral target opportunities...

"Key" Applications

handshake's behavioral target definitions ("Key" targets) are unique in that they can be linked to all types of traditional resources so that behavioral targets can effectively be reached by all activities, disciplines, tactics and channels.

  • Plan for success: Develop (or support development of) marketing/media plans, business plans and forecasts that leverage all of the metrics from the targeting resource.
  • Communicate on target: Identify brand personality, positioning and message strategies that match with target profiles and will cut through competitive clutter to deliver incremental lift.
  • Optimize everything: Deliver target profiles, analysis, tools, input and recommendations that will help to improve sales performance from future creative executions and all types of advertising/marketing expenditures.
  • Market to your potential: Help brands expand revenue (or response) volumes from localized campaigns, multicultural/diversity expansion, cross platform advertising placements and sales channel expansion.
  • Execute: Practical campaign support and deliverables include purchased "Key" target lists or lists from client databases for acquisition, lead marketing and CRM.
  • Manage Performance: Provide measurement, analysis, strategies, tools and recommendations that will improve conversion rates of leads, increase future effort sales levels and lower cost per customer acquired.

"Key" target deliverables are discipline-specific (e.g., creative or web or PR or CRM) and will help increase sales results from all types of efforts.

  • DM That Works DM That Works™ is handshake's end-to-end direct mail program designed to deliver the highest ROI and response and sales lifts.

In addition to "Key" applications to enable marketers to most effectively reach behavioral targets, handshake's services include custom business development support. Learn more about our business development services...