Integrated Marketing Services and Solutions

handshake provides strategic and practical marketing solutions that are case-proven to improve results performance from all marketing disciplines:

• Behaviorally-defined consumer targets: Identify the "Key" target customers most likely to drive sales/response for your brand
  • Targets creation: applies to all (kid-adult) age ranges, generations, and ethnic groups
  • Profiling: tools to help you better understand your targets and make informed creative decisions both online and offline
  • Opportunity sizing/market analysis: quantify, down to the household level, your target opportunity
• Strategic planning resources and campaign support: Go after behavioral target opportunities most efficiently and effectively
  • "Key" services include:
    • One source integration and consolidation of targets, markets, tactics, platforms, channels & forecasts
    • Innovative cross-media behavioral targeting and place-based or highly geo-targeted media planning
    • Behaviorally-targeted campaigns support
    • All tactics and channels results measurement and campaign performance optimization
  • DM That Works®: direct marketing program designed to generate the highest ROI and response rates from direct-to-home and email campaigns
• Integrated data solutions: Save time and make better decisions with marketing and business development information at your fingertips, simplified data analysis and reporting
  • handshake Library and handshake Reporter: desktop software front-end applications that integrate all strategies solutions, target profiles, client and third party databases, and all types of custom tools.

Behaviorally-based Business Development Services and Solutions

handshake's suite of business development applications and services are case proven to speed up and improve success rates across an array of business development efforts. Our business development offerings include:

• Strategic business decisions and overall brand direction
• Industry and category growth strategies, as well as turnaround and next level growth strategies
• Markets, segments and accounts intelligence
• Sell-in strategies and presentations that integrate (plus localize) all available resources for:
  • Distribution sales
  • Advertising sales
  • Venture capital funding proposals
  • Contract or partner proposals
  • Economic development proposals
• Community, cause and economic development solutions
• Portfolio loss prevention, mitigation and intervention solutions
• Desktop software front-end applications, handshake Library and handshake Reporter, allowing simplified, time-saving access of reports, analytics and automated custom presentation materials

Benefits

• Get the full growth opportunity picture (distribution/channel opportunity identification, sizing, location, and prioritization)
• Speed up sales cycles and increase close rates with presentations proven to deliver results
• Leverage information, have facts on your side in negotiations and advertising pitches
  • Supporting proof points from data sources media buyers already trust
• Make better informed, factually supported strategic decisions