Go home Site Map Contact Us

Precise Execution

"I have worked with handshake for several years, during which time they have assisted our region in the development and execution of numerous targeted campaigns. Over the years, handshake's sales performance has been outstanding. We are currently utilizing handshake's services to better understand, troubleshoot, as well as grow penetration with multicultural segments." ~ Elaine Barden, Director of Video Marketing  more testimonials...

Clients & Partners
click logo for full list
client logos

Integrated Marketing Services

Create Behavioral Targets based on brand-specific behaviors

  • Behavioral "Key" Targets: We identify the consumer marketing targets that will be responsible for your future brand response and/or sales volumes.

Quantify behavioral targets by markets and demo cuts

  • "Key" Quantification: Once the behavioral target is created, it can be quantified (to the household level) for any U.S. market by geography and consumer behaviors, demographics, preferences, and more:

Help you go after behavioral target opportunities

  • "Key" Applications: allow us to most effectively reach behavioral targets by all activities, disciplines, tactics and channels. Applications include resources to help you plan for success, communicate on target, execute effectively, optimize and manage performance, and market to your potential.

Support all types of business development objectives

  • Business Development: We integrate valuable data from numerous sources (including "Key" target data) into one practical resource to support all business development objectives.

Learn more about our behavioral targeting approach and why it's so important, our "Key" quantification capabilities, applications to help you reach your behavioral targets, and business development support...