» behaviorally-based, custom marketing and business development solutions

 
 
 

Custom marketing and business development solutions

Below is an overview of our marketing and business development product offerings. We select, combine, and tailor these individual elements into customized solutions, as needed, based on your needs and goals (View common objectives and example solutions (case studies) here).

Integrated Marketing Services and Solutions

handshake provides strategic and practical marketing solutions that are case-proven to improve results performance from all marketing disciplines:

  • Behaviorally-defined consumer targets: Identify the "Key" target customers most likely to drive sales/response for your brand
    • Targets creation: applies to all (kid-adult) age ranges, generations, and ethnic groups
    • Profiling: tools to help you better understand your targets and make informed creative decisions both online and offline
    • Opportunity sizing/market analysis: quantify, down to the household level, your target opportunity
  • Strategic planning resources and campaign support: Go after behavioral target opportunities most efficiently and effectively
    • "Key" services include:
      • One source integration and consolidation of targets, markets, tactics, platforms, channels & forecasts
      • Innovative cross-media behavioral targeting and place-based or highly geo-targeted media planning
      • Behaviorally-targeted campaigns support
      • All tactics and channels results measurement and campaign performance optimization
    • DM That Works®: direct marketing program designed to generate the highest ROI and response rates from direct-to-home and email campaigns
  • Integrated data solutions: Save time and make better decisions with marketing and business development information at your fingertips, simplified data analysis and reporting
    • handshake Library and handshake Reporter: desktop software front-end applications that integrate all strategies solutions, target profiles, client and third party databases, and all types of custom tools.
 
 
 

Learn more: View product/service offerings by category: Strategic Direction, Effort Implementation, or Performance Management... or view Case Studies examples