» behaviorally-based, custom marketing and business development solutions
Our success comes entirely from your success
Our purpose is not to sell our products (or other people's products) to you... Our entire focus, the driver behind all we do, is to help you sell yours.
View our: company background / relationship policies / solutions case studies
Blending information assets to find the best solutions
Our proprietary behavioral targeting and resource integration methods enable us to identify the most effective strategies for you based on real knowledge of your target customer, market/business environment, and brand strengths and issues.
Bridging strategic vision and practical implementation
Besides offering unparalleled flexibility, our "one source" solution offers clients the ability to actually apply information in a way that solves specific problems and meets specific goals, whether it's increasing email marketing response or gaining distribution for a new product/service.
Eyes on the prize
Our solutions are specifically built around your needs and goals to ensure success. In fact, over the last 15 years and 500+ measured campaigns, we've helped clients achieve an average 80% lift over their original sales goals/expectations and significantly lower "cost per" results compared to other approaches.
Improving Efficiencies/ROI
Our goal is to help clients improve performance for every dollar invested, and sustain that success over the long term.
Clients & Partners
Client Quotes
"Over the years, handshake's sales performance has been outstanding. We are currently utilizing handshake's services to better understand, troubleshoot, as well as grow penetration with multicultural segments." ~ Elaine Barden, Director of Video Marketing more testimonials...
Implementation
Based on your needs analysis and Strategic Input development, we provide custom applications and services to help execute your strategy as efficiently and effectively as possible.
Behaviorally qualified and targeted direct marketing lists
DM That Works is designed to deliver the highest ROI and response and sales lifts, including maximizing response, from direct marketing efforts.
Features:
- Blends the best industry list data and handshake behavioral targeting into a "one source solution": behavioral targets with household level qualifiers.
- Direct marketing (email, direct mail, all other direct-to-home) lists can be integrated or stand alone across:
- existing customer data files
- lead remarketing data files
- other client owned lists
- purchased "Key" target acquisition lists
Benefits/Results:
- Proven to outperform traditionally targeted lists (average of 2.5 times higher) across hundreds of measured efforts.
- Mail return/waste rates average 2/10 of 1% as compared to 10% industry average.
- Web visit rates from behavioral target mailings have averaged 10-15%.
* Note: No claim is made to the exclusive right to use "DM" apart from the mark as shown
Resource Organizer: All your research, reporting and presentation assets organized and accessible by topic
User-Driven Access: All your information assets linked together for unlimited, robust reporting
Learn more: See common objectives and examples of custom solutions or view Strategic Direction or Performance Management products used to create custom solutions.
To learn more about handshake Marketing's behavioral targeting, or "Key" targeting, solutions and integrated marketing and business development services, please contact us: Phone: 516-625-5500 | Fax: 516-625-5508 | Other Contact Info/Email
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