» behaviorally-based, custom marketing and business development solutions

 
 

Implementation

Based on your needs analysis and Strategic Input development, we provide custom applications and services to help execute your strategy as efficiently and effectively as possible.

Actionable information at your fingertips

Our custom data applications consolidate information assets and provide an easy-to-use interface for your marketing and business development data usage needs.

Unique Database Solutions

These flexible, affordable and scalable solutions work with most common desktop software programs and interface with all types of databases. Each program is custom-built to the client's marketing and business development needs.

In many instances, overall solutions depend upon database sources that do not yet exist and need to be created out of multiple data files from multiple sources. handshake has developed (out of necessity across many projects) a highly specialized ability to license, blend, and build databases. The end product is ordinarily a proprietary blend between client and third party data, resulting in a completely unique data product case by case.

Benefits:

  • Instant gratification: Build charts, reports and custom presentation elements on the fly
  • Save time & money: Spend more time implementing marketing knowledge and less time manipulating data
  • Greater precision: Regionalize and localize all types of outputs
  • Portability: Travels with your laptop, fast retrieval
  • Flexibility: Supports all types of warehousing tasks such as email/direct mail list pulls
 

Editions: handshake Library and handshake Reporter

handshake Library

    Easy to use menus and quick access to reportsResource Organizer: All your research, reporting and presentation assets organized and accessible by topic

  • Provides ease-of-use access to and retrieval of all types of marketing and sales resources via a desktop-application query engine
  • Scalable, easy-to-use desktop repository of all relevant materials (custom handshake deliverables, brand data and research reports, products, services, markets, distributors, customers, etc.)
  • Links client’s databases (SQL, Oracle) to third-party/handshake data tables to create a “goldmine” of marketing data
  • Predefined, most commonly used reports are easily generated to support all types of marketing and biz dev data usage needs, including:
    • Audience/market sizing reports
    • Performance tracking and analysis
    • Competitive analysis
    • Standardized sales presentations

 

handshake Reporter

robust querying and data results refinement, report sharing and exporting to images, spreadsheets, etcUser-Driven Access: All your information assets linked together for unlimited, robust reporting

  • Integrates handshake's custom marketing or sales solutions together with client data and applicable third-party licensed data sources
  • Expands on the handshake Library to build more customized sales/marketing reports via a more flexible and robust data querying engine
  • Users can easily refine data query results, apply custom report parameters, etc. to support all types of value proposition needs.
  • Supports all types of marketing and biz dev needs, including:
    • Sales planning, projects, presentations
    • Performance optimization and forecasting
    • All types of custom reports, analysis, database pulls

Learn more: See common objectives and examples of custom solutions or view Strategic Direction or Performance Management products used to create custom solutions.