» behaviorally-based, custom marketing and business development solutions
Our success comes entirely from your success
Our purpose is not to sell our products (or other people's products) to you... Our entire focus, the driver behind all we do, is to help you sell yours.
View our: company background / relationship policies / solutions case studies
Blending information assets to find the best solutions
Our proprietary behavioral targeting and resource integration methods enable us to identify the most effective strategies for you based on real knowledge of your target customer, market/business environment, and brand strengths and issues.
Bridging strategic vision and practical implementation
Besides offering unparalleled flexibility, our "one source" solution offers clients the ability to actually apply information in a way that solves specific problems and meets specific goals, whether it's increasing email marketing response or gaining distribution for a new product/service.
Eyes on the prize
Our solutions are specifically built around your needs and goals to ensure success. In fact, over the last 15 years and 500+ measured campaigns, we've helped clients achieve an average 80% lift over their original sales goals/expectations and significantly lower "cost per" results compared to other approaches.
Improving Efficiencies/ROI
Our goal is to help clients improve performance for every dollar invested, and sustain that success over the long term.
Clients & Partners
Client Quotes
"The handshake data deck has become our Marketing bible when making decisions regarding anything to do with touching our customers. T.V./Radio, Outdoor, Direct Mail, Guest services, you name it!" ~ Janell Housek, Database Marketing Manager more testimonials...
Implementation
Based on your needs analysis and Strategic Input development, we provide custom applications and services to help execute your strategy as efficiently and effectively as possible.
Special Projects
handshake provides support for clients to help internalize or implement the custom solutions we develop for them. This may involve: providing presentation delivery support at executive or sales meetings, identifying and resolving a client's internal data problem, or implementing programs the client is not yet set up to implement.
These special projects do have one common purpose, which is to ensure that the solutions are carried through to a successful result.
Behaviorally-Targeted Campaigns Resource
We provide a "one source" integration and consolidation of all effort elements by unifying targets, markets, tactics, platforms, channels & forecasts into one common resource that is easy for everyone on the team to use individually and collectively.
This saves time and money by helping to build consensus and bring together various disciplines under one actionable framework/plan.
Disciplines/Departments our custom solutions have helped support/improve
- Advertising
- Brand management
- Business development
- Creative
- CRM
- Distribution
- Digital
- Operations & Finance
- Product development
- Promotions
- Research
- Sales
DM That Works is designed to deliver the highest ROI and response and sales lifts, including maximizing response, from direct marketing efforts.
Resource Organizer: All your research, reporting and presentation assets organized and accessible by topic
User-Driven Access: All your information assets linked together for unlimited, robust reporting
Learn more: See common objectives and examples of custom solutions or view Strategic Direction or Performance Management products used to create custom solutions.
To learn more about handshake Marketing's behavioral targeting, or "Key" targeting, solutions and integrated marketing and business development services, please contact us: Phone: 516-625-5500 | Fax: 516-625-5508 | Other Contact Info/Email
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