Business Challenge: An East Coast automotive dealership had been #9 in sales ranking among about a dozen other dealerships in the area and was having trouble meeting monthly sales objectives. The client contracted handshake to improve its sales performance.
Solution: handshake created a behavioral target for the dealership's automotive brands and helped the dealer execute a direct mail campaign against this target.
Results: After using handshake's behavioral targeting approach, the dealer achieved the #1 sales rank position (the first time in its history) and outperformed its sales objective by 76%
Testimonial: dealership General Manager: "handshake has demonstrated to me the ability to identify, define and reach consumers most likely to drive [brand] sales volumes in my trading area."