Common Objectives/Priorities

Below are some of the types of objectives clients come to us for help with, and case studies examples of solutions we've developed for these clients:

Example Results by Industry

• Automotive:
  • A big four automotive dealer registered a +59% sales increase from "Key" targets in their direct mail campaign and a 237% return on investment.
• Capital:
  • Pilot project provided a VC firm with unbiased marketing strategies and sales plans evaluations, avoiding losses that would have otherwise resulted.
• Consumer Retail/Services:
  • A furniture retailer increased average revenue per order by 47% with "Key" targets vs. the average household over multiple efforts within one year.
  • A financial company significantly lowered its cost per application by over 55%.
  • A casino client applied "Key" marketing across all of its departments and marketing activities, which resulted in significantly higher response from efforts, including a "Key" direct mail campaign that performed 23% over goal.
  • In a turnaround effort, a struggling high definition content delivery service increased its DM sales rate by over 4 times the prior campaign.
• Entertainment:
  • A concert venue raised its overall ticket revenue by 150%, with a 75% increase in number of tickets sold by mail. Ticket sales net profit rose 204% and cost per mailed transactions decreased by 44%.
  • A digital cable company recorded over 30 customer acquisition campaigns that outperformed the industry order rate average, without exception and by as much as 7.5 times the average.
• Social/Cause:
  • Donations were increased by more than 75% for a non-profit organization using handshake-recommended segmented appeals.
• Business Development:
  • Over 300 presentation efforts have resulted in an overwhelming majority of successful meeting outcomes.

All industries: Range of 60-80% sales improvement over previous (non-handshake) efforts