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"I have worked with handshake for several years, during which time they have assisted our region in the development and execution of numerous targeted campaigns. Over the years, handshake's sales performance has been outstanding. We are currently utilizing handshake's services to better understand, troubleshoot, as well as grow penetration with multicultural segments." ~ Elaine Barden, Director of Video Marketing  more testimonials...

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Support all types of business development objectives...

Business Development: We integrate valuable data from numerous sources (including "Key" target data) into one practical resource that will support:

  • Distribution growth of products and/or content: Identify, size, locate and prioritize distribution/channel growth opportunities.
  • Presentations proven to speed up sales cycles and increase close rates: Sales strategies and custom sales presentation elements.
  • Advertising pitches based on sources media buyers already trust: For all types of targets and media platforms including non-traditional media.
  • Next level brand growth or turnaround strategies: Uncover growth opportunities and implement practical strategies scaled to available resources.
  • Leverage information in negotiations: When trying to get more out of a deal, ensure you have the rationale and facts on your side.
  • Venture Success: Evaluate (sales/marketing) viability of investment opportunities or have the ability to turn poor performing properties around.
  • Economic Development: Identify business types and retail brands needed to increase local commerce and reduce leakage to surrounding markets.
  • Strategic Decisions: Help executives (and boards) make better informed, factually supported strategic decisions regarding overall brand/company direction.

Business development applications are custom to each and every client, not "off the shelf"

Please see our solutions section for case studies and handshake campaigns performance overview...