Reach your behavioral target to the household level

Behaviorally targeted direct mail lists & forecasts

DM That Works*: part of handshake's business marketing and direct mail consulting services, DM That Works is an end-to-end direct mail program designed to deliver the highest ROI and response and sales lifts, including maximizing response from direct mail advertising.

• Blends the best industry list data and handshake behavioral targeting into a one source solution: behavioral targets with household level qualifiers.
• Direct marketing lists (can be integrated or stand alone) across: existing customer data files, lead remarketing data files, other client owned lists & purchased "Key" target acquisition lists.
• Mail return/waste rates average 2/10 of 1% as compared to 10% industry average.
• Proven to outperform traditionally targeted lists (average of 2.5 times higher) across hundreds of measured efforts.
• Web visit rates from behavioral target mailings have averaged 10-15%.

* Note: No claim is made to the exclusive right to use "DM" apart from the mark as shown

handshake's integrated marketing solutions also include Customer Relationship Management and Lead Remarketing enterprise-wide solutions design, such as our handshake Library and Reporter applications...