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Precise Execution

"The team at handshake represents true partnership in all areas of business. They go the extra mile to help drive success; handshake's partnership program is a great example of how they look to build relationships that pay dividends. They are all dedicated professionals who are gifted in their area of expertise (targeting and data management) and know how to bring in results. I would not hesitate to recommend handshake's services to anyone who would inquire." ~ Tom French, Marketing VP  more testimonials...

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Integrated Marketing Services

Create Behavioral Targets based on brand-specific behaviors

  • Behavioral "Key" Targets: We identify the consumer marketing targets that will be responsible for your future brand response and/or sales volumes.

Quantify behavioral targets by markets and demo cuts

  • "Key" Quantification: Once the behavioral target is created, it can be quantified (to the household level) for any U.S. market by geography and consumer behaviors, demographics, preferences, and more:

Help you go after behavioral target opportunities

  • "Key" Applications: allow us to most effectively reach behavioral targets by all activities, disciplines, tactics and channels. Applications include resources to help you plan for success, communicate on target, execute effectively, optimize and manage performance, and market to your potential.

Support all types of business development objectives

  • Business Development: We integrate valuable data from numerous sources (including "Key" target data) into one practical resource to support all business development objectives.

Learn more about our behavioral targeting approach and why it's so important, our "Key" quantification capabilities, applications to help you reach your behavioral targets, and business development support...