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ROI (Return on Investment) Calculator for marketing campaigns

This simple calculator is designed to help you estimate your return on investment from any type of marketing campaign (telemarketing, direct mail, etc.). Enter your marketing campaign variables and then click the "Calculate" button to get your ROI result.

Number of prospects to be contacted:

  

Projected cost of marketing campaign:

$

Percentage of prospects expected to respond:

    %

Percentage of respondents expected to buy:

    %

Average amount spent per buyer:

 $    

   

RESULT
Projected Respondents:    Cost per response: $   
Projected Buyers:    Cost per buyer: $   
Total Revenue from Campaign: $ Cost per contact: $   
Return on Investment: %

Disclaimer: No warrant or guarantee is given for the results of any campaign made using this calculator or its use for any other purposes.