handshake Marketing Uniqueness

Pioneers in behavioral targeting and marketing

A completely different approach

  • Behavioral targeting increases opportunity volumes to go after while reducing spending waste.
  • Our solutions provide marketers with the ability to define targets based upon each brand's intrinsic qualities & value propositions - while still overlaying with traditional demographic subsets. 
  • We use behavioral targeting to reach targets in all types of media (both online and off-line).
  • handshake is wholly focused on monetizing assets and accountability to results (and budget limitations)
  • Client is not overly dependent upon handshake; all that we deliver is transferrable/interoperable.

Owned/operated by experienced marketers and entrepreneurs with decades of "live efforts" success

  • Core competency of enhancing databases and building custom direct mail (DM) list products to this end.
  • Industry experts in reaching/delivering results from niche groups: low/moderate income, multicultural, language, cause and social marketing efforts.
  • Solutions provided are not "off the shelf"; all are fine-tuned to the client's specific needs/goals and budgets.
  • Support for all types of online, digital, wireless, off-line, grass roots and business development activities
  • Performance management techniques proven to lower cost of acquisition while growing volumes

Integrated Marketing: Part of what makes handshake unique is our integration of the best industry resources and how our targeting solutions link to all types of marketing efforts, resources, and disciplines. Learn about handshake's resource and "Key" (behavioral target) integration... or contact us directly at 516-767-9394 to get started today.

Client Testimonial
"The business development presentation strategies and supporting data provided by handshake enhanced our credibility in terms of how our prospective accounts perceived us and how they valued what we brought to the table...." ~ Steve Birrell more testimonials...

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