handshake Marketing Uniqueness

Pioneers in behavioral targeting and marketing

In 1985, handshake's CEO invented our unique process of linking client customer data together with standard marketing and advertising industry resources such as: Claritas, Equifax, Scarborough Market Research Bureau, Simmons, US Census... see our integration page to see more in order to provide integrated behavioral targeting Behavioral targeting is a form of target marketing or segmentation marketing, which breaks a market into customer segments and focuses marketing efforts on key segments to increase efficiency and effectiveness. Behavioral targets are defined and sized by the consumer characteristics (demographics, behaviors, pyschographics, etc.) that are intrinsic to brand and/or offer response solutions.
What we provide is the answer to: how can I achieve behavioral targeting results on a larger scale?
A one-of-a-kind, one-source solution that delivers linkage across any type of behavioral target, client databases, internal reports, market research statistics and more than 60,000 consumer characteristics & marketing behaviors.
Owners and licensees of multiple industry standard resources to this end.
More than 1,400 (proprietary/industry specific) needs-based behavioral targeting solutions vetted/proven to work.

A completely different approach

Behavioral targeting increases opportunity volumes to go after while reducing spending waste.
Our solutions provide marketers with the ability to define targets based upon each brand's intrinsic qualities & value propositions - while still overlaying with traditional demographic subsets.
We use behavioral targeting to reach targets in all types of media (both online and off-line).
handshake is wholly focused on monetizing assets and accountability to results (and budget limitations)
Client is not overly dependent upon handshake; all that we deliver is transferrable/interoperable.

Owned/operated by experienced marketers and entrepreneurs with decades of "live efforts" success

Core competency of enhancing databases and building custom direct mail (DM) list products to this end.
Industry experts in reaching/delivering results from niche groups: low/moderate income, multicultural, language, cause and social marketing efforts.
Solutions provided are not "off the shelf"; all are fine-tuned to the client's specific needs/goals and budgets.
Support for all types of online, digital, wireless, off-line, grass roots and business development activities
Performance management techniques proven to lower cost of acquisition while growing volumes

Integrated Marketing: Part of what makes handshake unique is our integration of the best industry resources and how our targeting solutions link to all types of marketing efforts, resources, and disciplines. Learn about handshake's resource and "Key" (behavioral target) integration... or contact us directly at 516-767-9394 to get started today.