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"From the beginning, it was clear handshake Marketing did their homework...[they] immediately grasped our specific needs in terms of what markets we were trying to reach. Forging a relationship with handshake allowed us to create our first-ever direct mail campaign...[and] we not only met our goals, but surpassed them. Working with handshake has not only been beneficial to our bottom line, but I've gained valuable knowledge and a greater understanding of the intricacies of direct marketing. Not to mention they're very likable people with great senses of humor and it's a pleasure to work with them." ~ Sonya Bradley, Marketing Vice President  more testimonials...

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News @handshake

Marketing to Potential newsletter

Previous issues of our Marketing to Potential™ Newsletter are available here. If you're not currently a subscriber, please send an email to jon@handshakemarketing.com and we'll add you to our mailing list. Thanks!

  • Issue 6: All about metrics...Part 2: low versus higher CPM
  • Issue 5: All about metrics...Part 1: the index explained
  • Issue 4: Data-driven marketing vs. marketing-driven data, branding "delivery", hidden opportunities...
  • Issue 3: Orchestrating campaigns, .diversity marketing, cost per thousand vs. cost per customer...
  • Issue 2: Testing first, What's behind the "Key" (Part 2), Silo marketing, and more...
  • Issue 1:When an effort's not working, What's behind the "Key" (Part 1), Consumers and brands, and more...

Events and Press Releases

  • handshake Marketing client Optimum Online wins first place in the 2003 CTAM Multicultural Marketing Case Study Competition. Optimum Online used handshake Marketing's proprietary methodology and marketing services to achieve sales that significantly outperformed both the baseline urban market yield and the baseline suburban market yield. Read more... (PDF document will open in a new browser window)

More coming soon!

Learn more about working with handshake (relationship policies) or take a look at an overview of the services we offer and marketing process.