integrating "best of practice" resources

handshake builds marketing and business development solutions by blending industry-standard third party marketing and business resources with your own internal data resources/expertise and our own proprietary technologies and expertise.

All resources are linked together via geo and segmentation codes into a "one source" solution built around your needs. We have no vested interest in any one industry source; we only care about what is needed to build your solution.

A key benefit to utilizing industry standard sources is that our custom solutions will be interoperable with your own internal licenses and resources.

"Key" integration: marketing to your targets in all ways

handshake's "Key" behavioral targets are intentionally shared for client use so that targets can be integrated with all kinds of commonly used marketing, advertising, and business resources, including:

• Secondary surveys relied upon to make advertising/marketing decisions
• Primary survey responses to specific questions
• Any type of internal/external database
• Any type of traditional database model
• Website and call center data in real time or semi-real time
• All types of traditional and non-traditional media analysis/planning
• All types of internal sales, operations, financial and marketing reports

Because a handshake "Key" behavioral target can be integrated in all the ways listed, it effectively results in the ability to create a cross-platform advertising solution. Inter-discipline linkage is what makes many of the applications we provide possible and empowers you to take marketing/sales efforts to an entirely new and more successful level.

"Key" Premise & handshake Difference

• To realize the many benefits from reaching behavioral targets, behavioral targeting opportunites must be able to be reached in all ways, not only online.
  • handshake's behavioral targeting approach functions seamlessly across all traditional and new media options, providing clients with a unique cross-platform advertising solution.
• Ease of use and scalability should be built-in.
  • Because "key" target definitions link directly to all sorts of internal and third-party resources, everyone on the team can execute against the target using this "one source" solution.
• The greatest challenge behavioral marketers face today is the ability to replicate behavioral marketing efficiencies on a mass media/market scale.
  • handshake's proprietary behavioral targeting approach has successfully addressed this need for more than 15 years.