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“handshake is unparalleled in their passion to put your brand’s target or prospective target under the microscope. From the upfront preparation (knowing what to ask) to the diligence in evaluating the profiled information, it all culminates into actionable marketing plans that drive results.” ~ Philip Armstrong, Chief Marketing Officer  more testimonials...

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Integration

integrating "best of practice" resources

handshake licenses and blends the best third party resources with your internal data resources and our own proprietary marketing technologies to create "Key" targets and growth tools that link to (can be reached by) all marketing efforts, resources, and disciplines.

Resources include: handshake's applications and results library; file enhancements from Axiom, Chain Store Guide, Equifax, Ethnic Technologies, Experian, GeoScape, KnowledgeBase Marketing, List Service Direct, Inc. (LSDI), TARGUSinfo, TVData, and the US Census; segmentation tools from Claritas; and secondary surveys from Scarborough and Simmons Market Research Bureau.

handshake's "No Single Source" solution has distinct advantages. handshake Marketing's behavioral targets, the "Key" targets, are brand/offer-specific and bridge the best of all the above data sources into one robust targeting application. handshake's targeting applications have proven, over hundreds of efforts, to deliver the desired sales volumes, cost per sale, and highest language/ethnic group reliability rates.

"Key" integration: marketing to your targets in all ways

handshake's "Key" targets are intentionally shared for client use so that targets can integrate with all kinds of commonly used resources, including: 

  • Secondary surveys relied upon to make advertising/marketing decisions
  • Primary survey responders to specific questions can be coded/profiled/integrated
  • Flagged to any type of internal/external database
  • Used in combination with any type of traditional database model
  • Incorporated with website and call center data in real time or semi real time
  • Integration with all types of traditional/non-traditional media analysis/planning
  • Overlay with all types of internal sales, operations, financial and marketing reports

Because a handshake "Key" target can be integrated in all the ways listed, it effectively results in the ability to create linkage between these resources. This type of inter-discipline linkage is what makes many of the applications we provide possible, and empowers you to take marketing/sales efforts to an entirely new and more successful level.

Numerous clients have successfully marketed to handshake-developed "Key" targets. View our client list and category experiences page here...