» behaviorally-based, custom marketing and business development solutions
Our success comes entirely from your success
Our purpose is not to sell our products (or other people's products) to you... Our entire focus, the driver behind all we do, is to help you sell yours.
View our: company background / relationship policies / solutions case studies
Blending information assets to find the best solutions
Our proprietary behavioral targeting and resource integration methods enable us to identify the most effective strategies for you based on real knowledge of your target customer, market/business environment, and brand strengths and issues.
Bridging strategic vision and practical implementation
Besides offering unparalleled flexibility, our "one source" solution offers clients the ability to actually apply information in a way that solves specific problems and meets specific goals, whether it's increasing email marketing response or gaining distribution for a new product/service.
Eyes on the prize
Our solutions are specifically built around your needs and goals to ensure success. In fact, over the last 15 years and 500+ measured campaigns, we've helped clients achieve an average 80% lift over their original sales goals/expectations and significantly lower "cost per" results compared to other approaches.
Improving Efficiencies/ROI
Our goal is to help clients improve performance for every dollar invested, and sustain that success over the long term.
Clients & Partners
Client Quotes
"The results have been extremely impressive, and we look forward to continued and increased success in the future!" ~ Stacey Street, Executive Director more testimonials...
Company Background
Unique background based on accountability to results. handshake was founded in 1994 by Tony Raymond One of the first to successfully apply marketing segmentation and advertising research tools to general market and multicultural marketing campaigns, Raymond had 20 years of agency experience in virtually all major marketing/advertising disciplines before co-founding handshake in 1994. Raymond has personally developed and directed record-breaking campaigns for major national consumer brands such as McDonalds, Toyota, P&G, and Disney. As Chairman/CEO/CMO, Raymond's focus at handshake is product development and overall corporate growth strategy. and Jon Pelzer. Tony brought in over 20 years of marketing, advertising and product development experience, and Jon brought in funding responsibility and business development experience. Since then, handshake has served companies both big and small, established and start-up, in all types of industries.
handshake Marketing Uniqueness
Pioneers in behavioral targeting and marketing
- In 1985, handshake's
CEO Tony Raymond invented our unique process of linking client customer
data together with standard industry resources in order to provide integrated behavioral targeting solutions:
- A one-of-a-kind, "one source solution" that delivers linkage across any type of behavioral target, client databases, internal reports, market research statistics and more than 60,000 consumer characteristics & marketing behaviors.
- What we provide is the answer to: how can I achieve behavioral targeting results both online and off-line and on a larger scale?
More: View our track record and industry experience
To learn more about handshake Marketing's behavioral targeting, or "Key" targeting, solutions and integrated marketing and business development services, please contact us: Phone: 516-625-5500 | Fax: 516-625-5508 | Other Contact Info/Email
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