Company Background

Unique background based on accountability to results. handshake was founded in 1994 by Tony Raymond One of the first to successfully apply marketing segmentation and advertising research tools to general market and multicultural marketing campaigns, Raymond had 20 years of agency experience in virtually all major marketing/advertising disciplines before co-founding handshake in 1994. Raymond has personally developed and directed record-breaking campaigns for major national consumer brands such as McDonalds, Toyota, P&G, and Disney. As CEO/CMO, Raymond's focus at handshake is product development and overall corporate growth strategy. and Jon Pelzer At the age of 22, Pelzer was a publishing entrepreneur who led a successful turnaround of Four Wheeler magazine. Following the magazine's sale to General Media in 1986, Pelzer purchased, turned around and sold various business concerns in retail, wholesale, real estate, and mortgage banking. As President of Acct. Management/Marketing & Business Development and one of handshake's co-founders, Pelzer has focused upon conceiving marketing solutions and helping handshake successfully enter new industries. , who have a combined 60+ years of prior advertising agency and entrepreneurial experience, as well as extensive experience across automotive, consumer packaged goods/products, banking, retail, entertainment/media, and sales/business management. Since then, handshake has served companies both big and small, established and start-up, in all types of industries.

handshake Marketing Uniqueness

More: View our track record and industry experience