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handshake has given ‘prospecting’ a whole new meaning.  In an ever increasingly competitive business it is reassuring to know that our efforts are optimally targeted.  The handshake data deck has become our Marketing bible when making decisions regarding anything to do with touching our customers.  T.V./Radio, Outdoor, Direct Mail, Guest services, you name it!” ~ Janell Housek, Database Marketing Manager  more testimonials...

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Company Background

» Unique background based on accountability to results. handshake was founded in 1994 by Tony Raymond and Jon Pelzer, who have a combined 50+ years of prior advertising agency and entrepreneurial experience, as well as extensive experience across automotive, consumer packaged goods/products, banking, retail, entertainment/media, and sales/business management. Since then, handshake has served companies both big and small, established and start-up, in all types of industries.

Core Services & Competencies:

  • Define the consumer targets that all efforts should be based upon:
    • We create consumer targets ("Key" targets) based upon the brand-specific behaviors that will drive future sales and/or response volumes.
    • Results in behavioral target definitions who can be cost efficiently reached through all tactics and distribution channels.
  • Help you reach and motivate these targets to act:
    • Made possible by linking behavioral targets to: a) standard industry mass media/advertising secondary & market segmentation resources, b) targeted direct mail lists/customer databases and c) client's research/sales/distribution/finance and other data sources.
    • Results in a wealth of practical strategies & discipline specific deliverables so everyone can improve performance.
  • Build upon and sustain marketing success:
    • Historical performance measurements are provided for all aspects of execution (targets/markets/segments/channels/tactics and combinations)
    • Results in the ability to predict and control future "cost per" results.
  • Grow your sales levels...monetize your assets:
    • Sales and/or business development strategies, resources, tools and presentations
    • Results in the "silver bullets" that development executives need to succeed.

Track Record & Experience:

  • Industry leader in behavioral targeting, diversity, and many types of segmentation marketing program deliverables.
    • Nearly 1/3 of efforts have been diversity marketing campaigns (multicultural, Hispanic, African American, Asian, other diversity marketing).
  • 500+ client measured campaigns (across numerous brands, products, services, and causes):
    • All types of off-line, online, and alternative tactics measured:
      • $8 in revenue for every $1 marketing dollar spent
      • 61% of campaigns had positive cash flow with the first effort
      • Average 48% reduction in cost per customer acquired
      • Average 80% delivery over original sales goals/results expectaions

View our uniqueness page or learn more about how handshake's marketing solutions are integrated....