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“handshake has given ‘prospecting’ a whole new meaning.  In an ever increasingly competitive business it is reassuring to know that our efforts are optimally targeted.  The handshake data deck has become our Marketing bible when making decisions regarding anything to do with touching our customers.  T.V./Radio, Outdoor, Direct Mail, Guest services, you name it!” ~ Janell Housek, Database Marketing Manager  more testimonials...

Clients & Partners
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handshake Marketing Uniqueness

  • Pioneers in the behavioral marketing
    • In 1985, handshake's CEO invented our unique process of linking client's actual customer profiles directly to virtually all tools used by the advertising/marketing industry...enabling the behavioral target.
    • Core industry resource suppliers have shared that handshake is several years more advanced than others with "similar sounding" services.
  • Experienced marketers with decades of "live effort" success improving clients' marketing efficiencies and sales volumes
    • 500+ measured programs have proven handshake's behavioral targets produced significantly lower "cost per" results compared to non-target populations.
    • Expertise in enchancing databases and building custom DM list products to this end.
  • Specialists in all types of multicultural/diversity (100+ diversity campaigns including Hispanic, African American, Asian, and several other groups) and other segmentation marketing programs

  • Providers of strategic tools and support, all fine-tuned to the client's business needs and goals.
    • Able to turn all kinds of data resources into actionable information in support of online, off-line and business development
    • Own and license multiple industry-standard resources
    • Performance measurement techniques include the ability to measure results at all levels useful to marketers: targets, segments, mass and direct tactics, markets, and combinations.
  • A marketing agency that goes far beyond data to results delivery and that is wholly focused on accountability to measureable program objectives.

Integrated Marketing

Part of what makes handshake unique is our integration of the best industry resources and how our targeting solutions link to all types of marketing efforts, resources, and disciplines. Learn about handshake's resource and "Key" integration...