Company Background

» Unique background based on accountability to results. handshake was founded in 1994 by Tony Raymond and Jon Pelzer, who have a combined 50+ years of prior advertising agency and entrepreneurial experience, as well as extensive experience across automotive, consumer packaged goods/products, banking, retail, entertainment/media, and sales/business management. Since then, handshake has served companies both big and small, established and start-up, in all types of industries.

Core Services & Competencies:

• Define the consumer targets that all efforts should be based upon:
  • We create consumer targets ("Key" targets) based upon the brand-specific behaviors that will drive future sales and/or response volumes.
  • Results in behavioral target definitions who can be cost efficiently reached through all tactics and distribution channels.
• Help you reach and motivate these targets to act:
  • Made possible by linking behavioral targets to: a) standard industry mass media/advertising secondary & market segmentation resources, b) targeted direct mail lists/customer databases and c) client's research/sales/distribution/finance and other data sources.
  • Results in a wealth of practical strategies & discipline specific deliverables so everyone can improve performance.
• Build upon and sustain marketing success:
  • Historical performance measurements are provided for all aspects of execution (targets/markets/segments/channels/tactics and combinations)
  • Results in the ability to predict and control future "cost per" results.
• Grow your sales levels...monetize your assets:
  • Sales and/or business development strategies, resources, tools and presentations
  • Results in the "silver bullets" that development executives need to succeed.

Track Record & Experience:

• Industry leader in behavioral targeting, diversity, and many types of segmentation marketing program deliverables.
  • Nearly 1/3 of efforts have been diversity marketing campaigns (multicultural, Hispanic, African American, Asian, other diversity marketing).
• 500+ client measured campaigns (across numerous brands, products, services, and causes):
  • All types of off-line, online, and alternative tactics measured:
    • $8 in revenue for every $1 marketing dollar spent
    • 61% of campaigns had positive cash flow with the first effort
    • Average 48% reduction in cost per customer acquired
    • Average 80% delivery over original sales goals/results expectaions

View our uniqueness page or learn more about how handshake's marketing solutions are integrated....

A look inside handshake: