Client Testimonials

“handshake is unparalleled in their passion to put your brand’s target or prospective target under the microscope. From the upfront preparation (knowing what to ask) to the diligence in evaluating the profiled information, it all culminates into actionable marketing plans that drive results.” ~ Philip Armstrong, Chief Marketing Officer

“handshake has given ‘prospecting’ a whole new meaning.  In an ever increasingly competitive business it is reassuring to know that our efforts are optimally targeted.  The handshake data deck has become our Marketing bible when making decisions regarding anything to do with touching our customers.  T.V./Radio, Outdoor, Direct Mail, Guest services, you name it!” ~ Janell Housek, Database Marketing Manager

“In the agency world, I’ve found that there are two kinds of agencies:  The kind who will tell you what you want to hear, and hope like hell they can deliver later on and the kind who will tell you what you ‘need’ to hear, knowing full well they can deliver.  handshake falls into the latter.   I wholeheartedly recommend handshake to any marketer who is serious minded about their budgets, goals and results.” ~ Jeffrey Yapp, Executive Vice President

"As a cable marketer, I want campaign efforts that begin with and deliver our budget goals. I also want everyone on our team, including agency partners, to have the critical insights needed to grow our business. handshake has demonstrated the ability to deliver this most valuable service." ~ Stewart Butler, Marketing Director

"What impressed me the most about handshake was how involved and how much the priciples truly cared about our business. handshake was always there for us with a level of commitment and passion that you rarely see. They're truly a great partner." ~ Todd Engels, Vice President of Advertising

"Fox Networks retained handshake to help execute a project with very high profile and strategic importance to our affiliate relations. We worked closely with handshake for over 18 months on this first project and invested a great deal of our resources. The end result was not only successful, but will probably pave the way for a paradigm shift in future affiliate-marketing partnerships." ~ Sol Doten, Director of Affiliate Marketing

"The team at handshake represents true partnership in all areas of business. They go the extra mile to help drive success; handshake's partnership program is a great example of how they look to build relationships that pay dividends. They are all dedicated professionals who are gifted in their area of expertise (targeting and data management) and know how to bring in results. I would not hesitate to recommend handshake's services to anyone who would inquire." ~ Tom French, Marketing VP

"I have worked with handshake for several years, during which time they have assisted our region in the development and execution of numerous targeted campaigns. Over the years, handshake's sales performance has been outstanding. We are currently utilizing handshake's services to better understand, troubleshoot, as well as grow penetration with multicultural segments." ~ Elaine Barden, Director of Video Marketing

"Each time the all tactics application was delivered and learning applied, I could count on 20-25% improvement in performance, meaning if I spent $100,000, I would only have to spend $75,000 to get the same sales volume that would come from 100k. More often than not, I just increased the spend to get to higher sales levels." ~ Corky Roth, Director of High Speed Data Marketing

"The results have been extremely impressive, and we look forward to continued and increased success in the future!
In addition to the great results, it is a sheer pleasure and joy working with all the handshake Marketing staff. They have a terrific team, and each member has something significant to contribute, from strategic goal-setting, to helping predict results, to advice on creative materials, to technical skills. In addition, they all have a great sense of humor!
I highly recommend handshake Marketing!" ~ Stacey Street, Executive Director

"From the beginning, it was clear handshake Marketing did their homework...[they] immediately grasped our specific needs in terms of what markets we were trying to reach. Forging a relationship with handshake allowed us to create our first-ever direct mail campaign...[and] we not only met our goals, but surpassed them. Working with handshake has not only been beneficial to our bottom line, but I've gained valuable knowledge and a greater understanding of the intricacies of direct marketing. Not to mention they're very likable people with great senses of humor and it's a pleasure to work with them." ~ Sonya Bradley, Marketing Vice President

See our clients list and category experiences page or our expertise page for more background on handshake... or call us at 516-767-9394 to get started with a customized marketing solution.