a performance-based marketing agency...

• Experts in behavioral target creation, target profiles, target sizing, marketing strategies, practical resources and specialized services to help clients realize business growth.
• Providing a wealth of practical deliverables for all types of marketing, sales and business development ventures.

specializing in both online and "off line" behavioral targeting applications...

• handshake's behavioral targets can be reached through all types of media platforms, not only online.
• We've been using our unique behavioral targeting approach--developing and connecting behavioral targets to all types of tactics, channels, and media/digital platforms--since our founding in 1994.

and providing concrete, measurable benefits for clients...

• Better/clearer/more organized picture of their consumer market potential and how to go after it.
• Lower cost per customer acquired and improvement of other measures.
• Increased sales levels with no budget increases or in spite of budget decreases.
• Improved performance of existing sales channels while opening up new channel opportunities.
• A wealth of practical strategies and tools that everyone on the team used to improve results from all types of efforts.
• Vastly improved breadth and depth of strategic inputs and decision support tools for senior executives and their boards.
• Significant upgrades to meeting materials/decks with respect to presentation strategy, quality of content, credibility, impact and higher close rates.
• Refreshable/reusable data resources that integrate with clients' existing IT systems.
• The ability to expand into all kinds unchartered waters successfully: e.g., new types of tactics; local market efforts; multicultural programs; segmented direct marketing versus "one size fits all"; ability to implement online behavioral targeting on a larger scale; migrate to new channel or revenue models; rebrand in a way that captures market share; reliably forecast future sales levels; improve competitive marketing capabilities, et cetera.