• Behavioral Targeting & Marketing Strategy
  • Targeted DOOH Planning and Buying
  • Business Development
  • Performance-Based Marketing Services
See How It Works

Unique, behaviorally-based marketing solutions

Leveraging *real knowledge* of your target customer, market/business environment, and brand strengths to help you "Market to Potential"™

Behavioral Targeting Pioneers

handshake's innovative process of linking client anonymous customer data with standard industry resources was developed by our CEO in 1985.

  • Scalable and practical framework enables marketers to precisely define targets based upon each brand's intrinsic qualities and value propositions.
  • More effectively reach niche groups (multicultural, LMI, ESOL) and meet many other segmentation needs.

  • Learn more about handshake and our targeting methodology

    • Truly Customized Solutions

    Our marketing solutions are customized for each client's needs and goals. We offer behavioral targeting, market analysis, campaign support, targeted DOOH media planning and buying, and more.

    View our Products & Solutions or Contact Us (516-625-5500) to learn more...

    Proven Results

    Over 500 client-measured behaviorally targeted campaigns have proven our approach increases opportunity volumes to go after while reducing spending waste.

    • Average 48% reduction in cost per customer acquired
    • $8 in revenue for every $1 marketing dollar spent

    View sample Case Studies or Track Record & Testimonials